I'm Amanda Castagna Palen, a graphic designer based in Stockholm, working at the intersection of brand and performance.

In my current role, I lead the creative for all paid marketing and develop the branding for every new product launch, from the first concept to the ads that drive results. I create campaign creatives for paid social and digital channels, tailored to each platform and built to be tested, learned from and improved.

Rather than holding every ad to strict brand guidelines, I create a wide range of content tailored to different personas and audiences. Each creative is shaped around what that specific person responds to, from tone and visual style to format and message. With a background in brand identity, packaging, illustration and 3D, I can move freely between styles, while always keeping a clear eye on what actually converts.